Doula Career

Thinking of Becoming a Postpartum Doula? Make Sure You Have These Four Things in Place

We’ve been recruiting and mentoring doulas for over 10 years, and fielding questions from people who are curious about becoming a postpartum doula. If that’s you, start here to make sure you know what to expect and how to set yourself up for success!  

Relevant Background

This work is great for someone who has a background in a relevant field such as early childcare, nursing, nannying, childbirth education, or other caretaking professions. If you don’t have much hands-on experience with newborns, we’d encourage you to dive in with that however you can to build confidence – help out some friends or family, volunteer at a hospital/NICU if you can (these opportunities can be hard to come by),… and if you lack in-person opportunities, start to watch some how-to videos on YouTube (regarding bathing, swaddling, soothing, etc…) Perhaps you could even attend a Newborn Care Class meant for new parents, or a breastfeeding support group, if the instructor and group would permit that. And while newborn care is a critical part of the role, we would ask you to think carefully if you’re getting into this work only for your love of babies – you are there to support the whole family, and your role is infinitely more complex than just baby care. 

Right Temperament

You need to be able to adapt to each family’s needs, as well as their widely varied styles and preferences. The goal is nonjudgmental support, so you’re going to need to be able to let go of strong feelings you may have about the “best” ways to do certain things. You’ll have to feel out (and ask!) whether they’re wanting input and information, or whether they just want things done a certain way. Families generally want someone who can “read the room,” and know when it’s a good time to engage, vs a good time to quietly find tasks that will help to support the needs at hand. They’re not always going to want to feel like they have “company” and sometimes they don’t want to have to come up with things for you to do, so taking initiative – with their consent – will be important. Some new parents will have a lot on their minds, will be looking for a listening ear… and you’ll form a close and intimate relationship. Others are more private, and you’ll have to figure out how to communicate with them while respecting their space. As you can see, communication skills and an ability to adapt are critical to having the right temperament for this work!

Appropriate Training

We hear from aspiring doulas that they feel an immense pressure to choose the “right” doula training. Here’s some good news about that – we really feel you should not pick just one. Start with one, of course. Then build some traction with your business. Once you have earned some money, and have some paying clients lined up… consider taking another training (perhaps a year later). You’ll gain some insight and learn something new at each one. 

A main consideration for training is choosing between in-person, pre-recorded, or live virtual trainings. We tend to lean towards in-person or live virtual trainings because they are more dynamic, provide more opportunities to ask questions and learn from the participation of other attendees. That said, you know your learning style best, so take that into consideration as well. Then, there’s the mission and brand of the training organization you will want to get a feel for. We talk about this more in our workshop, Career 101 for Postpartum Doulas (more information below!)

Realistic Expectations

Too many people get into this work without truly understanding what it takes to make it work, or how to set boundaries to avoid burnout. You need to understand that due dates are unpredictable, so many of your plans will be tentative (What will you do to best accommodate the family if the baby comes early and overlaps with another client or other plans? What will you do if baby comes late and has a NICU stay, delaying your income by a few weeks?) If your availability is very limited and rigid, you may not be a good fit for this work or will need to at least understand that many families will want to select a doula who has more flexibility. At the same time, having some clear boundaries is important. 

Questions you will want to consider:

Will you offer day shifts? Night shifts? A combination? What’s your ideal number of hours per week and is there room for that to fluctuate, given that some families want to start with more support and scale back, or vice versa? Will you need backup support? What will your arrangement be with that person? Does joining an agency make more sense for you?

Families’ needs will often shift and change, and you will benefit if you have explained clearly in advance, both in your interview and your contract, what changes you can and can’t accommodate – and what that means for the financial commitment they have made to you. It’s a balance to strike, offering some flexibility to the family while still being able to accurately predict your income over a given period of time. 

Once you’ve reflected on these four areas, you’ll be much more prepared to start this career path with your eyes open and your doula feet nimble! We go deeper into these considerations, as well as other issues such as scope and scheduling, in our Postpartum Doula Career Roadmap. Click here to access the pre-sale offer and get started with an exclusive discount before the full course is released!

Kathryn KeenerThinking of Becoming a Postpartum Doula? Make Sure You Have These Four Things in Place
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The Top 3 Tools for Finding the Perfect Doula Match

Not every family is looking for the same thing when hiring a Postpartum Doula. Some really prize experience, in the form of years working as a doula, and/or families served. Others put more emphasis on the personal “fit,” how they emotionally connect with this person, whether they have the right energy and approach for their family (along with, of course, professional training and some amount of relevant experience). Some parents value life experience more than they value professional experience, and still others have specialty area requests like a doula with extra lactation education, or experience working with twins or premature infants.

As part of our specialized matchmaking process we’ve sent many doulas out to many interviews over the years, and learned from the clients and from the doulas what resonated and went well, and what left the families feeling uncertain about the match. We’ve counseled our doulas before and after interviews about how best to communicate their particular strengths and offerings to the families, and how to establish a connection and to model what it would be like for the family to have that doula as a caretaker and support person, so that the family can make an informed decision that they feel confident in! From our experience, finding that perfect doula match all comes down to these three main tools or components: the bio, the interview, the references.

The Bio

The doula’s bio can serve to paint a picture of the doula’s qualifications and personality. It will include their training information, their philosophy towards support or their “why,” other relevant work experience, advanced trainings, and areas of expertise. The bio is often what opens the doors of communication– but it’s just a starting point! While it’s helpful to get a feel for what has led the doula to this line of work, we caution doulas not to go into too much detail about their own birth or postpartum experience, due to the fact that families want to make sure the doula is coming with an open mind and with their focus on that family’s experience, not with any personal agenda.

The Interview

The interview is a chance for the doula and parents to connect and get to know each other. We encourage doulas to just be comfortable in their own skin, and help the families get a sense of what it will be like to have that doula in their home! The doula will likely ask questions about the family’s goals and expectations for their postpartum period. The family might ask that the doula expand on what’s in her bio, and ask how they have supported other families. There can be talk of scheduling parameters and availability, fees if that hasn’t been covered prior, how any potential needs for backup support might be handled. These days it can also be a time to check in about expectations about social distancing and other covid-related questions. The interview is the opportunity for both parties to determine it’s a good fit and that they’d like to move forward.

The References

If you’re working with an agency such as ours, you may opt to skip this step due to the vetting that is part of our process (including calling references, and continually seeking feedback from families). Otherwise, checking in with a few families that a doula has previously served is a great way to gain insight into their philosophy towards care and their energetic presence in the home. Questions to ask include: What role did the doula play in the household? Did it change over time? How did they present themselves each day? Were they higher energy and personable, or lower energy and calming? How did their presence make you feel? How did they share information with you? Were they direct, or did they wait for you to ask for advice? Hearing their answers may help you gain clarity on what exactly you’re looking for and which of these factors are most important to you!

Both the bio and the interview work to establish a connection and to model what it would be like for the family to have that doula as a caretaker and support person, so that the family can make an informed decision that they feel good about. Calling references (or going through an agency that has done so) provides that added reassurance that helps you feel confident in your choice.

Parents!

If you’d like to get started with our Doula Matching Services, just fill out this brief form if you haven’t already. We’ll send you some additional information, then schedule an intake call, and then if you’re interested in moving forward, we’ll narrow down the search and send you bios of the doulas we feel would be a great match! There’s a little more info about our network of doulas here.

Doulas!

We’ve used our years of matchmaking experience to develop a prerecorded workshop, The Bio and Interview Masterclass for Doulas, where we can help you understand what families are looking for. We help make sure you are communicating your strengths and relevant experience in your written materials, such as your Doula Bio. We also help you with interview strategies that serve to set the tone, anticipate common interview questions, and communicate your value. Whether you’re a brand new doula or have been practicing for years, the interview process has the potential to transform your business and multiply your opportunities. Join us to make sure you are catching your clients’ attention and getting hired! Find more information here.

Kathryn KeenerThe Top 3 Tools for Finding the Perfect Doula Match
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